The logo trap
Lisa McSorley Lisa McSorley

The logo trap

So you have a business or are launching one and you need a logo. Logos can cost anything from a tenner if you use a logo maker like Canva or Adobe Express, to $1million, or more, if you are a global brand like Pepsi.

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Starting a Business: The Essential IT Checklist
Lisa McSorley Lisa McSorley

Starting a Business: The Essential IT Checklist

Starting a business is an exciting journey, filled with opportunities and challenges. One of the key aspects that can make or break your success is your IT setup. Whether you’re a sole trader or a limited company, having a robust IT infrastructure is crucial. Here’s a guide to help you get started on the right foot.

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You’ll need a logo
Lisa McSorley Lisa McSorley

You’ll need a logo

Business Baker Lisa on branding and design

When thinking about starting a business you might well immediately think ‘I’ll need a logo!’ But that’s not quite true. While your logo is an important way of identifying and representing your business, there’s much more to it…

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